Gwyneth Paltrow’s lifestyle label is introducing an accessibly priced beauty line at Target and Amazon.
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.
DTC veteran Ryan Babenzien’s new start-up is employing guerilla-style marketing and partnerships with wellness-centric retailers to become beauty’s latest must-have brand.
First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”