At a quirky runway show ahead of New York Fashion Week, it was as if Mary Weiss of the Shangri-Las had found her way to Tokyo and sat down to share a Marlboro with Rei Kawakubo.
A Gen Alpha beauty disruptor is coming.
Heaven, the designer label’s lower priced diffusion line that leans on grunge, rave and Y2K, has been a hit with younger shoppers. Marc Jacobs Beauty, under Coty, should follow its lead.
Coty is preparing to relaunch the designer’s cosmetics line, which closed abruptly in 2021 to the dismay of its small but devoted fan base.
The designer’s latest outing could be read as a sullen celebration of the revolutionary impulse, writes Lynn Yaeger.