Sephora
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Beauty Reviews Were Already Suspect. Then Came Generative AI.
The technology is making it easier than ever to create fake reviews faster, better and at greater scale, creating more risk of shoppers being taken in by bogus testimonials.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.