The rapid growth of Shein, with its budget prices, has put significant pressure on the Zara owner and rival fast fashion group H&M.
Shein and Temu’s growth is squeezing out space for other industries on air freighters, just as global firms are scrambling to find alternative logistics options due to the Red Sea disruptions.
Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.
All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?
Fast-fashion challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to fiercer competition and other pressures, The State of Fashion 2024 reports.