The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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The world is at the beginning of an era defined by the emergence of fast-paced change at a never-before-seen scale, Martin Raymond and Christopher Sanderson, futurists and founders of The Future Laboratory consultancy said to a rapt audience at BoF VOICES 2021. They dubbed this moment the “Transformative Twenties.”
The pandemic’s shock and subsequent shifts are just the beginning. A series of radical resets driven by new technologies, climate change and shifting demographics will require businesses to become more agile and flexible to keep up with the pace of change. Individuals will demand more sustainable, equitable and decentralised societies.
Amid all this change, the dynamic between brands and their customers has already moved away from being purely transactional to focusing on collaboration and candour as the key tenets of a business model in flux.
“We are moving through a decade in which we are proactively looking for the businesses, the brands, the products, the goods and the services that will help us on our journey to become healthier, wealthier and happier,” said Sanderson.
This podcast is made in partnership with Brandlive and Clearco.
The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.