The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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A new era for Topshop is about to begin. On Monday, digital fashion retailer Asos purchased the high-street label, along with sister brands Topman, Miss Selfridge and HIIT, for £295 million ($403 million). The deal ended months of speculation about Topshop’s future after parent Arcadia Group fell into administration last November, as BoF senior editorial associate Tamison O’Connor reported in a BoF Professional article breaking down why Asos needs Topshop.
“It’s been very sad for me to see them go through what they’ve been through in the last few months,” retail veteran and former Topshop brand director Jane Shepherdson told BoF editor-in-chief Imran Amed on this week’s podcast.
Shepherdson discusses her time at Topshop when it was at the height of its success, the internal and external forces that caused the brand’s demise, before O’Connor weighs in on what the future might hold for the brand under Asos’ ownership.
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Related Articles:
Why Digital Fashion Companies Are Buying Up Tired Brands
The Rise and Fall of Topshop: What Went Wrong
Watch and listen to more #BoFLIVE conversations here. To contact The Business of Fashion with comments, questions or speaker ideas please e-mail podcast@businessoffashion.com.
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