The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Athletes have long been part of the fashion conversation. In the past, they’ve capitalised on their influence by inking brand endorsements with the likes of Nike and Adidas. Now, stars like the NBA’s Russell Westbrook, soccer player Megan Rapinoe and runner Allyson Felix are taking it a step further and launching their own labels in pursuit of more financial and creative control.
“A fashion brand can provide a revenue stream that will long outlast the playing career of an athlete,” said Daniel-Yaw Miller. “Athlete-run brands give their founders freedom they could not experience in a typical endorsement deal.”
The Montreal-based e-commerce retailer laid off 138 employees last week, or 7 percent of its total workforce.
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.
Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.