The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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When it comes to testing new technologies, there is always an element of the unknown for brands. While tech investments may not immediately translate to a revenue bump, willingness to experiment could radically transform the fashion industry, according to Ommy Akhe, a creative technologist specialising in experimental software and augmented reality prototypes, who spoke at The BoF Professional Summit: New Frontiers in Fashion and Technology.
“Understanding your customers, the things they value, the challenges you can help them overcome and what gets them excited — it’s essential to meet users where they are,” says Ahke. “The only constant is change. So why not join the journey and start enjoying the current future?”
Live-streaming from the Times Center, New York on Wednesday 22, March 2023 | 9am New York | 1pm London | 2pm Paris, Milan
The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.
What You Will Learn at Our Technology Summit; Final Agenda & Speakers Announced
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