default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Delpozo's Flower Women

Josep Font’s application of embroidery, pastel shades and petal-like shapes proved the designer really does warrant the demi-couture appellation he has bestowed on the brand.
Delpozo Autumn/Winter 2018 | Source: Indigital
By
  • Dan Thawley

LONDON, United Kingdom — Delpozo designer Josep Font must see life through vintage, rose-coloured glasses, as his vision of women today is a demure throwback to the 20th century's idea of ladies who lunch. Luckily, it seems those women still exist, and the Madrid-based designer is indulging their most gussied-up, nostalgic selves with his "prêt-a-couture" creations (demi-couture perhaps?) that he says marry off-the-rack distribution methods with haute couture-level embroideries and finishes.

With that premise in mind, it makes perfect sense that Delpozo sells via "doors" like Moda Operandi, Lauren Santo Domingo's trunk show site, however it was the brand's new London boutique and a rising interest in the city that prompted a move from NYFW to show in the British capital.

Whilst Christian Dior once spoke of designing flower women, Font seems to be designing very flower-y women in a similar vein, and this season his saccharine sweet application of embroidery, pastel shades, and blooming, petal-like shapes was attributed to the inspiration of lotus flowers seen in an old National Geographic, and the ice cream colours of Ines Longieval's abstract portraits.

Wafting around the Royal Institute of British Architects, his wan models wore curling leather sash belts over their crisp pleated trousers and city shorts, as ideas of the lotus (not FLOTUS, he joked backstage) came thick and fast as plush bags or giant corsages, just as a houndstooth motif was blown up to larger-than-life proportions across capes and sparkling knitwear. With a chapter of plissé tulle, embroidered floral lacework and fil coupé jacquards encrusted with feathers, the level of craftsmanship truly does warrant the quasi-couture appellation that Font has bestowed on the brand.

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion: Technology
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The State of Fashion: Technology