Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

In Rome, Valentino Looks to Past and Present

The Italian brand staged a couture spectacular on the Spanish Steps that proved to be as much a collection of Pierpaolo Piccioli tropes as a ‘dialogue’ with founder Valentino Garavani.
Models pose on the runway at the Valentino Haute Couture Fall/Winter 2023 show.
Models pose on the runway at the Valentino Haute Couture Fall/Winter 2022 show. (Vittorio Zunino Celotto)

ROME — The Spanish Steps, one of the most iconic spots in the Città Eterna, was the marvellous backdrop to Valentino’s couture show tonight. A fashion show on the steps might look exotic to foreigners, but for Italians it recalls memories of Donna sotto le stelle, the hugely successful national TV programme that aired from 1986 to 2003, and on which la crême of Italian designers presented their collections to the public.

The house of Valentino took part. And a very young Pierpaolo Piccioli, years before he took the helm of the storied Roman house, was one of the onlookers standing in the street, ogling the shows broadcast from the steps. The reference was deliberate.

“At the time, I felt like an outsider, and I still do,” Piccioli said during a preview. “With this collection I wanted to create an imaginary dialogue with Mr Valentino, the founder, and paint a new picture in the same place, promoting my idea of beauty, which is way more open than it was back in the day. I wanted to bring to the centre what once was peripheral.”

This meant a diverse cast of models in terms of body type, age and race, although the male ideal presented at the show remained narrow. Of late, Piccioli has been pushing a socio-political agenda that is provocative and of the moment, but remains difficult to find in the clothes themselves. What’s more, tonight’s collection, titled The Beginning, bore little trace of Valentino Garavani: the red and the glamour were there, but not much else.

Instead, this was a collection of Piccioli tropes, from the beautifully bright colours to the dry drama to the silver faces. The Spanish steps gave it all a touch of magic. But what the outing lacked was the grace and the poetic lightness that are also central to Piccioli’s signature.

Further Reading

A New Valentino Is Taking Shape

CEO Jacopo Venturini and designer Pierpaolo Piccioli are working to transform the Roman brand from the inside-out, reinvigorating the company’s internal culture as well as its commercial offering.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections