The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Nasir Mazhar's clothes are now available only through his website and a tiny handful of shops who've helped build his brand. In other words, he's preaching to the converted. Smart. You either get Mazhar or you don't, and he can't be bothered with those who don't. So his biomorphic sportswear isn't evolving, but it continues to aggressively address (and dress) the faithful, the community from which he emerged, and there's a real potency to that relationship.
The quirk of the collection continues to be Mazhar's sassy high/low mix, the floor-sweeping leopard fur gilet over the choogling athleticwear being a case in point. Likewise, the broderie anglaise lining the musculature of a nuggety little club kid.