The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Today, Agi & Sam revisited the past. Sam Cotton's farmer dad kept the home fires burning in the country while his mum worked in the city, so he grew up with a feeling of roles reversed. A kitchen-sink-drama edge insinuated itself into the duo's new collection: washing-up gloves were an accessory, the men's brooches looked carved out of a morsel of soap and a brocade jacket and pants were apparently inspired by a tablecloth.
Other touches that shored up dad-as-housewife included the ankle-length support hose worn with all the footwear (very Miss Marple) and the way unstructured coats and jackets were layered to suggest a bracelet sleeve. There was also a male bonnet or two. The womenswear shown by the designers was noticeably more direct.
Agi & Sam were working with Dormeuil worsteds in what they described as "a refined return to tailoring," but the fact is it was never tailoring that was their strong suit. And when their shownotes went on to mention "a controlled mess," as another goal, they were truly opening up a can of worms.
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