Mass-market labels like Nivea are struggling amid the rise of small, disruptive brands and consumer demand for premium products, prompting Beiersdorf to push pricier lines like La Prairie and Eucerin.
Mass-market labels like Nivea have struggled in recent years amid the rise of small, disruptive brands like The Ordinary, and consumer shifts towards natural ingredients and premium products.
Beiersdorf was the latest consumer goods company to reset profit expectations for 2019, citing need to reform the troubled consumer goods industry.
In his birthplace of Hamburg, Karl Lagerfeld showed one of his best collections in recent memory.