Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.
Pakistan’s largest e-commerce retail platform Daraz aims to host up to 300,000 small to medium enterprises (SMEs) in two years, to bolster its position in its home market in the face of potential competition from global giant Amazon.
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
With foreign reserves declining ahead of elections in July, Pakistan’s government is under pressure to revive its exports. Could Artistic Denim provide a solution?