SuperOrdinary, which helps brands like Drunk Elephant, The Ordinary and Super Goop enter new markets or platforms, has invested $25 million in Bangkok-based Crea, the companies announced Nov. 17

Parent company Central Retail is one of Thailand’s biggest conglomerates, operating malls in Thailand, Vietnam, Denmark and Italy.

Retail sales growth reached a five-year high in August this year, with the Thai capital expecting to add more retail floor space than any other Southeast Asian city.

The Bangkok-based designers behind Boyy, who grew a cult following for their minimalist aesthetic, are preparing for the next stage of growth, starting with a move to Milan.