Nyx
How Beauty Arrived at the Super Bowl
E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
Beauty’s Big E-Sports Opportunity
Brands must think beyond surface-level marketing to tap a world with its own rulebook.
The Shady Truth About Inclusive Beauty (And How Brands Can Improve)
BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.
The Shady Truth About Inclusive Beauty (And How Brands Can Improve)
BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.