Adidas is selling the sneaker brand for about $2.5 billion, after finding success in recent years by mining the archive and partnering with celebrities and designers. The deal also reunites the brand with Shaquille O’Neal, the face of Reebok during its glory days.

The American fashion group is exiting the business to focus on its core brands, Tommy Hilfiger and Calvin Klein.

Bidding for the high-street retailer, expected to fetch more than $270 million, ends tomorrow, according to a report by The Sunday Times.

Licensing firms have a reputation for buying famous but faded labels and milking them dry. Will Brooks Brothers, Barneys and others in bankruptcy today meet the same fate?

The move could preserve the apparel brand as a going concern and help its operations in at least 125 stores.

Authentic Brands Group said it had succeeded in its bid for the luxury retailer, but two competing bidders say they are still in the running.

After filing for bankruptcy earlier this summer, the luxury department-store chain closes in on a $270 million deal, according to sources familiar with the matter.

For the second time this year, LVMH’s results led to a recovery in luxury share prices, while Beauty featured prominently in this month’s deal activity.