ByteDance
Latest News & Analysis
Retail
Who Is the TikTok Shopper?
The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.
Technology
The US TikTok Ban Clears Its First Hurdle. What’s Next?
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Media
Is the TikTok Fashion Boom Already Over?
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.
Beauty
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Marketing
What Fashion Needs to Know About Lemon8
TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.