Casablanca

After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.

Founder Charaf Tajer compared AI to electronic music or sampling: It may be done on a computer, but it still takes talent, creativity and effort to produce good results.

The designer speaks with BoF’s founder and editor-in-chief Imran Amed about building his own business, the power of aspiration and opening doors for people who want to break into fashion.

The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.

For a new wave of tennis-inflected fashion start-ups, success may depend on balancing the energy of the sport’s increasingly inclusive present with the allure of its exclusive past.