First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
More than ever, consumers are looking for spiritual meaning from the products they buy.
This week, everyone will be talking about what comes next for American retail, the prospects for the luxury watch market and Goop’s online wellness summit. Get your BoF Professional Cheat Sheet.
Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.
This week everyone will be talking about the trade talks at the G20 Summit, H&M's latest earnings and In Goop Health's first summit in London. Read our BoF Professional Cheat Sheet.
Michelle Pfeiffer is launching her first beauty line with a collection of ‘clean’ fragrances. But are star wattage and a unique product enough in a market that rewards whichever start-ups generate the most buzz on social media?
To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.
This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.
Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.
Facing years of claims that it peddles pseudoscience, Gwyneth Paltrow's Goop is hiring real scientists to test and set guidelines for the products it sells. On the agenda: vetting the cosmic powers of 'Brain Dust.'