Loro Piana
Why Salone del Mobile Is Irresistible for Luxury Brands
This week, designers, collectors and major fashion brands will flock to Milan’s design fair. Also, LVMH reports first-quarter sales.
Loro Piana’s $9,000 Sweaters Rely on Unpaid Farmers in Peru
Thirty years of providing the world’s finest wool to the fashion house Loro Piana has done almost nothing for the Indigenous people of the Peruvian Andes.
Loro Piana Banks on ‘Not Quiet’ Luxury to Continue ‘Magnificent Growth’
In an in-depth interview with BoF, chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe label’s growth potential.
Why Logo-Free Luxury Is Here to Stay
‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.