For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
In a rare interview, the menswear entrepreneur and creative director of New Balance’s ‘Made in USA’ line outlines his plans for the footwear giant.
The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
The fashion and beauty industries will benefit from a biological revolution that could transform value chains, change society and potentially mitigate pressure on the environment. As scientific breakthroughs unfold, we expect more partnerships between large brands and start-ups, deeper research, and increasing commercialisation of these ground-breaking innovations.
Fashion brands are exploring alternatives to today’s standard materials, with key players focused on more sustainable substitutes that include recently rediscovered and re-engineered old favourites as well as high-tech materials that deliver on aesthetics and function.
Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.
Companies like Nike have invested too much in Asia to consider moving factories, even if tariffs rise and push up costs for American consumers, analysts say.
Days after the shoe company drew ire for praising the trade policies of President-elect Donald Trump, a neo-Nazi blogger on Saturday declared his support for New Balance footwear.
US middle-distance runner Boris Berian is free to wear the shoes of his choosing at the Olympic Trials next week, after Nike Inc. dropped a breach of contract lawsuit against the 800-metre star.
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
New Balance is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike Inc.