Starface

A Gen Alpha beauty disruptor is coming.

Scenting ultra-exclusive events is beauty’s next big branding opportunity.

To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.

Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.

The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.