Supergoop

From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.

Just over a year after Blackstone acquired a majority stake in the sunscreen label, CEO Amanda Baldwin opens up about how Supergoop plans to keep growing in new markets.