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Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.

The SLI ended both the month and the year in positive territory, virtually against all odds given the impossibly unpredictable trading environment.

Online shopping has kept the industry afloat through lockdown, but higher digital sales also means more transport emissions and packaging waste. Here’s how brands are working to make e-commerce more sustainable.

The world’s largest cosmetics companies have been acquiring upstart brands in recent years as they search for the next big hit, often picking labels that attract younger, trendier shoppers.