Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.
BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.
Scaling a brand without selling out can be a challenge. Here’s how the likes of Dr Martens, Supreme and Vans have managed it.
A shoe design in support of Hong Kong’s pro-democracy movement could land Vans in hot water with Chinese consumers.
Revenue from the company's Vans sneaker segment rose 26 percent in the quarter.
Revenue from the company's Vans shoe segment rose 35 percent in the quarter, helping drive the strong results.
What boosts the bottom line from London to Lagos? BoF examines the dark arts of influence and why brands can't afford to play it safe.
The company has ramped up efforts in reshaping its portfolio and elevating its most powerful brands like Vans, Wrangler and Timberland.
This week, Raf Simons started as chief creative officer at Calvin Klein, while longstanding Salvatore Ferragamo chief executive officer Michele Norsa departed his post.
More than a fashion trend, Vans has maintained double-digit growth for 19 consecutive quarters. BoF speaks to Kevin Bailey, president of the action sports division of VF Corporation, which owns Vans, to understand the key components of the company’s strategy.
BoF compiles the most important professional moves of the week.