Vans

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.