Zenith

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.

$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.

Claims of the trade war's effects on the industry are not due to tariffs from either country, but because the dispute saps growth prospects in the two largest markets for watches.

Demand for traditional luxury watches has been hammered by a Chinese government crackdown on bribery, a drop in tourist shoppers to Europe and, at lower price points, the rise of smartwatches.

The president of LVMH’s watch division has always been a disruptor. But with the Tag Heuer Connected watch, has he got the solution to a Swiss watch industry in decline?