Rather than targeting the biggest portion of the diamond market, engagement and bridal,  the world’s biggest jeweller is selling pieces made with lab-created diamonds to women shopping for themselves.

The Danish jewellery company expects its sales growth to fall between 3 percent and 6 percent this year, an improvement from last year’s 8 percent drop.

Weakened customer demand, falling shares and political unrest in Hong Kong have hindered the jewellery brand’s attempt at relaunching.

This week, Salvatore Ferragamo announces the appointment of Paul Andrew to creative director, while Poshmark adds Serena Williams to its board of directors.