The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
Having collaborated with the likes of Rihanna and Alexandre Vauthier after training in the famed Riviera del Brenta district, Amina Muaddi offers her advice on starting out as a shoe designer.
Amina Muaddi’s glitzy heels have continued to sell out, even though lockdowns mean shoppers have few places to wear them. Why?