The K-pop boy band sensation and global ambassadors for Louis Vuitton will appear at the luxury house’s men’s Autumn/Winter 2021 show in Seoul on

The seven-man K-pop sensation and Louis Vuitton ambassadors are at the heart of a burgeoning fashion business — their own. Following successful runs

The French luxury brand welcomed its seven new house ambassadors on Twitter alongside a photo of the K-pop boy band clad in pastel-hued separates by

Dior’s latest marketing move leverages the influence of a Korean boy band with an unprecedented level of fame.

Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.