Inez and Vinoodh, Diane Von Furstenberg and Tonne Goodman are among the creatives that have committed to Alexi Lubomirski’s new Creatives4Change initiative.

This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.

The duo are focused on keeping their photography human despite their intensely digital process.