The streetwear giant’s creative director has submitted a letter of resignation, seen by BoF. Emory was Supreme’s first high-profile appointment since it was acquired by VF Corp in 2020.

In a deal that values the New York streetwear brand at $2.1 billion, Supreme picks up a long-term partner with back-end prowess and ambitions to scale it past $1 billion in annual sales.

BoF identifies the 10 most transformative partnerships of the past 10 years.

Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.

Female fans of streetwear constitute a major market opportunity for brands, argues Reggie Casagrande.

Hirotaka Sasako went from shop floor to buyer at Dover Street Market after impressing Rei Kawakubo. Now, he’s opening his own multi-brand store in Tokyo, stocking buzzy brands like Wales Bonner, Namacheko and Stefan Cooke.

The master designer transformed a dusty French label into a multi-billion-dollar global luxury powerhouse, creating the template that has been adopted with astounding success across the fashion industry. But the formula needs an update.

The Business of Fashion is proud to unveil the 2018 Hall of Fame, our highest honour reserved for those who have demonstrated sustained achievement over the course of their careers.