Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.

The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.

Sen. Richard Blumenthal (D-CT) targeted the weight-loss aids and the influencers who endorse them in a letter to US regulators that called detox tea “ineffective at best and dangerous at worst.”

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?