Allbirds’ Sales Dip Continues in 2024, Losses Narrow
Allbirds’ revenue dropped 28 percent year over year to $39 million in the first quarter of the year as demand for its sneakers remains weak, the company reported on Wednesday.
Jennifer Powell
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
Hiding ‘Likes’ Is Good for the Influencer Economy
The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.
More Than an Influential Face: How Social Media Stars Are Diversifying
The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.
Company Snapshot
The model agency exec nurtured six-figure brand collaborations for her digital influencer clients and now runs her own firm for influencer brand management.
The News in Brief
Shopify Falls on Surprise Loss, Hit From Logistics Unit Sale
After rallying more than 120 percent last year, Shopify shares have struggled this year after the company had projected higher operating costs than expected for this quarter.
Boohoo Dives Into Debt as Losses Soar to £160 Million and Sales Slump
The online fashion specialist said it had built up net debts of £95m in the year to the end of February – down from almost £6m of net cash a year before – after losses widened 76 percent to £160 million.
Levi Strauss Ends Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab
Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.
Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market
Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and its rival Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks.
Tylenol Maker Kenvue Beats Quarterly Profit Estimates, to Cut 4% Jobs
Kenvue beat Wall Street estimates for first-quarter profit on Tuesday, and said it would cut 4% of its global workforce amid the Tylenol and Band-Aid maker’s efforts to expand its key brands.
Richemont Acquires Italian Jeweller Vhernier
Vhernier is small but Richemont has a history of turning small brands into success stories
TikTok Sues US Government to Block Divest-or-Ban Law
The company has argued that the law will stifle free speech and hurt creators and small business owners who benefit economically from the platform.