If international conglomerates want a piece of China’s domestic beauty brand pie they better move fast. Local rivals are primed for an acquisition spree.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
By thumbing its nose at almost every market entry convention, the teen brand has quickly gained cult status among local ‘BM Girls.’ Though its current level of buzz may be hard to sustain, the brand’s experience in China reveals a lot about the rapidly changing market.
Luxury beauty brands would probably scoff at the idea of launching co-branded products with a coffee chain. So why are Fenty Beauty, Clarins and Clinique all clamouring to collaborate with Chinese tea chain Heytea?
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
Everything brands need to know about the gateway platform to Chinese youths.
Dr. Martens shoes have become the ultimate empowerment symbol for a generation of women rebelling against demure feminine aesthetics. Now other brands want in on the action.