Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
The auction coincided with the 35th anniversary of the Air Jordan brand.
Spending and borrowing by Chinese millennials poses a risk to China's fast-growing debt, and basketball player Michael Jordan scores a legal win for his Chinese name.
The Supreme People’s Court on revoked the rights of Qiaodan Sports Co. to use Jordan’s last name written in Chinese characters.