In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.
The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.
More and more emerging fashion designers are adopting a direct-to-consumer model, wooed by the promise of higher margins and a closer relationship with the customer. Can they really do without wholesale?
NEW YORK, United States — It's a week after a Spring/Summer 2015 runway show and the buyers have come and gone. Orders have been placed. The design