Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.

The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.

The digitally native French fashion brand is delving deeper into physical retail and will see its Spring collection stocked across five Nordstrom stores.

The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.