From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.
The co-founder of Afterpay, which has 48,000+ retail partners including Revolve, Fenty Beauty and Asos, shares how younger consumers’ purchasing behaviour is evolving and the growth levers rethinking payment strategies could represent for retailers.