The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.
To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.
A handful of boutiques have pioneered the luxury market of tomorrow, forging strong connections with young fashion consumers.
BoF identifies the multi-brand boutiques making waves in markets far beyond the world’s fashion capitals.
While Moscow and St Petersburg account for most of Russia’s fashion retail spend, its provincial cities are an increasingly interesting opportunity.
The best retailers curate and dramatise fashion collections to excite consumers to buy.