The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.

From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.

The community-driven brand has secured $15 million in a Series A financing round and aims to double its business next year by 2020.

Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.

Through a series of panels featuring guests from Hollywood, politics and beyond, the ‘Embrace Ambition’ summit tackled stereotypes and fostered networking for over 900 attendees.

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

From Rent the Runway to Refinery 29, BoF separates the break-outs from the flameouts.

Fastest-fashion player Boohoo is doubling down on its effort to bring Nasty Gal back from the brink after acquiring the troubled brand’s intellectual property for a song in February. But is it too late for a turnaround?