The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
The community-driven brand has secured $15 million in a Series A financing round and aims to double its business next year by 2020.
Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Through a series of panels featuring guests from Hollywood, politics and beyond, the ‘Embrace Ambition’ summit tackled stereotypes and fostered networking for over 900 attendees.
The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.
From Rent the Runway to Refinery 29, BoF separates the break-outs from the flameouts.
Fastest-fashion player Boohoo is doubling down on its effort to bring Nasty Gal back from the brink after acquiring the troubled brand’s intellectual property for a song in February. But is it too late for a turnaround?
"The ‘Cinderella of tech’ on fashion, feminism - and why the new Netflix series based on her life isn’t all fact."
"By 2012, Nasty Gal was a fashion world success story, growing from an Ebay store to nearly $100 million in sales in just six years."
If it plays its cards right, Boohoo could accelerate its American ambitions and learn from Nasty Gal’s success in brand and online community building.
BoF breaks down the people behind the biggest fashion stories of the year.