Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.
As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.
As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?
The influential fashion blogger is also collaborating with Montblanc on a limited-edition collection of women’s handbags, a new category for the brand.
BoF investigates how brands are leveraging WeChat’s mini-programmes to create dopamine-fuelled shopping experiences that are viral, interactive and hyper-social.
China’s leading executives, entrepreneurs and creative minds descended on the first-ever BoF China Summit, our new global gathering for China’s captains of industry.
Focusing on digital and forging relationships with KOLs like "Mr Bags" will prove crucial to Prada regaining ground in China, a region which accounts for close to a third of all global luxury sales.
The blogger has built his online persona 'Mr. Bags' into one of China’s most influential blogs.
The administrators said the retailer’s 541 known unsecured creditors are owed at least £35.6 ($44.2 million) but are unlikely to collectively receive more than £800,000 ($996,000), or “less than a penny in the pound.”
President Biden signed the bill that gives China-based ByteDance 270 days to divest TikTok’s US assets or face a ban.
The Alphabet Inc. company said in a blog post Tuesday that it’s still working with the ad industry and regulators on the plan.
Overall revenues for the three months through March totalled 818 million euros ($874 million), above a company-provided analyst consensus of 786 million euros.
Embattled by weak demand and currency issues in Nigeria, the company is looking to slim down in order to return to growth.
EU lawmakers backed the Corporate Sustainability Due Diligence Directive by 374 votes to 235 against, with 19 abstentions.
Amazon “significantly restricted consumers’ freedom of choice” by automatically pre-setting a ‘Subscribe and Save’ option, the regulators said.
The closure is part of the company's plan to raise $850 million to $1 billion and help improve its credit metrics, said chief executive officer Alejandro González.
