The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.

The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.

From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.

After stepping down from her role as chief executive, the founder of the direct-to-consumer activewear brand is now leaving the company altogether.

Existing investors, including General Catalyst, have provided a lifeline for the activewear label, which continues to lose money on customer acquisition as it struggles to broaden its audience.

The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.

The brand that helped define the athleisure aesthetic faces stiff competition from new labels and activewear giants. Founder Tyler Haney says she has a plan to stand apart, including the launch of its first swimwear line.