LVMH-Backed L Catterton Agrees to Buy Majority Stake in Kiko
The private equity fund has entered into a definitive deal with the Percassi family, which will retain a “significant stake” in the business.
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.
Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
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Why it's worth reconfiguring your advertising strategy right now.
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
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The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
The private equity fund has entered into a definitive deal with the Percassi family, which will retain a “significant stake” in the business.
The company confirmed in January that it planned to restart activities in Venezuela in the first half of 2024 with local partner Grupo Futura.
The move means Shein could be liable for fines of as much as 6 percent of global revenue for violating the law, designed to curtail the spread of illegal content online.
Since the merger announcement, Capri has reported weaker-than-forecast earnings twice, spurring concern about its performance in the coming quarters.
The new scent, Zouzou, is the fashion house’s first new perfume since 2022.
Unilever Plc sales jumped more than expected in the first quarter as Chief Executive Officer Hein Schumacher pushes ahead with his turnaround plan and shoppers come back to premium brands.
President Biden signed the bill that gives China-based ByteDance 270 days to divest TikTok’s US assets or face a ban.
The Alphabet Inc. company said in a blog post Tuesday that it’s still working with the ad industry and regulators on the plan.