The generation credited with leading the charge on climate activism and social justice is also propelling the growth of fast-fashion behemoths like Shein and Boohoo.

Everything brands need to know about the gateway platform to Chinese youths.

While there are reams of research linking millennial behaviour to their boomer influences, experts are just starting to analyse what connections exist between the previously ignored Gen X and their Gen Z offspring.

"China has contributed 18-20 percent of overall luxury growth during 2019 so far."