Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
China's streetwear market is turning to women, Kim Kardashian is hoping to keeping up with the country's consumers, and Huawei chief financial officer Meng Wanzhou was released on bail in Canada. Read China Decoded to make sense of the market.