The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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LONDON, United Kingdom — It's time for the BoF Breakfast Club — The Business of Fashion's forum for exploring the week's most important fashion news with fashion's most opinionated experts.
First on the menu this week: the Met Ball, held on Monday night to mark the opening of the Costume Institute's newest exhibit, 'China: Through the Looking Glass.' What does the power of this event say about the power of American Vogue? And who benefits most from all the media attention: the designers, the celebrities or Met's Costume Institute? And what do we think about the clothes themselves?
Next up, the ongoing run of cruise shows staged by the likes of Louis Vuitton and Chanel. We examine the growing importance and commercial impact of the cruise collections and ask whether the original reason for presenting these collections with elaborate runway shows — to make a brand statement beyond the noise of traditional fashion weeks — is diminished by the number of shows now on the calendar.
This week, BoF's Imran Amed is joined by chief executive and fashion director of Tank magazine Caroline Issa, fashion PR consultant Mesh Chhibber, and Paula Reed, creative director of mytheresa.com.
Enjoy, and bon appétit!
The BoF Breakfast Club was generously hosted at The London EDITION.
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Brand DNA is marketing speak until it isn’t, as the latest Prada and Tom Ford collections proved.