Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF LIVE: What Makes the Perfect Influencer Collaboration?

As brands leverage marketing budgets, influencer collaborations are increasingly the go-to option. A panel of experts discuss how brands and influencers can make sure these relationships work.
Influencer
The author has shared a YouTube video.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

This #BoFLIVE event was based on the ‘What Makes the Perfect Influencer Collaboration?’ article. Click here to read our full analysis.

Influencer collaborations have become an effective, financially-efficient tool for brands to connect with new and established audiences. Product collaborations offer influencers and brands a way to create deeper, long-term relationships with one another, with benefits seen through referred traffic and affiliate revenue.

In the latest #BoFLive, senior correspondent Lauren Sherman speaks with Caroline Wright Turnipseed, founder of CWT Consulting Group, Raissa Gerona, chief brand officer of Revolve, content creator Venita Aspen and Alexandra Mondalek, BoF senior editorial associate, about what it takes to build a successful influencer-brand product relationship.

Collaborations require time and consistency to build relationships that will meet the needs of the influencer, the brand and their customers. This requires data sharing and consistent dialogue between the two parties to create the best outcome. “It’s very important for [brands] to share data with [influencers] to let them know this is what is moving really well [and] this is what we see is trending,” said Gerona. “Truly collaborating from that perspective, data [gives a] sense of what their customers are looking for and what our customers are looking for and trying to mesh that together.”

Influencer marketing case study bannerOpens in new window

Related Articles:

How Influencers Are Protecting Themselves Against Misbehaving Brands

Influencers Take On Yet Another Role: Store Merchant

Fixing the Whitewashed Influencer Economy

To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.

Naia™ Renew recycled content is achieved by allocation of recycled plastics using an ISCC-certified mass balance process.

In This Article
Topics
Series

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections