The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LVMH-owned Celine announced on Tuesday its foray into cosmetics. Rouge Triomphe will be the first lipstick available in autumn 2024, with a full line of 15 satin-finished colours debuting January 2025.
The beauty line is the first extension from designer Hedi Slimane, who created fragrances for the house in 2019. According to the brand, each season Celine will debut new beauty collections including lip balms, mascaras, eye pencils, loose powders and blush.
Celine is the latest luxury brand to try its hand at doing beauty in house, with Kering and Dolce & Gabbana making similar moves in the last year. But Celine will likely have in-house expertise at its fingertips with LVMH’s incubation of Dior Beauty; Kendo’s brands, including Fenty Beauty; and Sephora Collection. LVMH doesn’t break out figures for its brands, but market sources suggest Celine is closing in on €3 billion ($3.27 billion) in annual revenue.
Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
What had once been a nimble, innovative company, became slow-moving and cautious causing it to miss out on what is now a strong beauty market because it retreated precisely when rivals went all in.
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.