Harry’s Made Shaving Cool. Can Its Founders Do the Same for Hawaiian Tropic and Banana Boat?
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business.
With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.
The beauty label has fallen under administration with plans to cut staff and stores. How did the ultimate purveyor of uber-perfumed creams and fragrances and purpose-driven brand messages, which seem so relevant now, fall so far?