Designer collaborations with beauty lines can offer shoppers status, but it’s unclear which party benefits more.

E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.

Heaven, the designer label’s lower priced diffusion line that leans on grunge, rave and Y2K, has been a hit with younger shoppers. Marc Jacobs Beauty, under Coty, should follow its lead.

Private equity shops and venture capitalists are being more discerning with their dollars and yet capital is still critical for emerging brands seeking to stand out in a competitive landscape.

The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.

The beauty influencer is launching his own brand, Painted, part of a wider comeback effort after allegations of sexual harassment and racist tweets. But are consumers ready to forgive and forget?

After a series of multi-billion dollar M&A deals, global beauty giants are taking an alternative route: reviving sleeper labels at the top end of the market.

On its first day of trading, Oddity shares jumped 40 percent, giving the parent company of Il Makiage a $2.73 billion valuation.