Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.

The Italian luxury brand is betting the rising star – currently the favourite to be the next James Bond – and a new parfum will catapult its Armani Code cologne into the category’s top tier.

Glossier is re-organising its company as it readies to enter Sephora early next year.

The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over.